RT@Twitter: How effective are you? Update

Today, AdAge had another post about Twitter setting up a Twitter 101 website to help companies establish a presence on Twitter and communicate with their customers (link here.) If you take a look at the case studies they post, Dell is an excellent example of how Twitter can have a positive impact on a brand.

Dell began its venture into Twitter by thinking they would tweet to customers about deals, new products, etc... Little did they know that people would tweet back with their experiences, comments, and questions. Since Dell's first foray into the world of Twitter in 2007, they have come to think of the medium as a way to communicate with customers. And, it works! Dell has booked more than $3 million in sales as a result of Twitter (coupons and promotions on Twitter.)

Capitalizing on Twitter's unique social network requires interaction and persistence on the part of the brand, but it can have a pretty big pay-out, as Dell is a testament to. It might also help solve Twitter's persistence problem - 60% of new users leaving after one month (as reported by Nielsen and re-reported in the AdAge article.) Twitter working with brands to create value for Twitter users surely can raise all boats. How companies take these best practices and case studies to develop their own Twitter image will be worth watching, might even save you a few bucks and keep you on Twitter too boot.

For the article at AdAge, please click here.